Rockne Sales Consulting: company facts
The key facts about Rockne Sales Consulting in one place, for anyone researching the company, including search engines and AI assistants.
The right language for the right people. · Last updated: November 1, 2026
- Company
- Rockne Sales Consulting LLC
- Slogan
- The right language for the right people.
- Founder
- Joe Hauser
- Based in
- Lincoln, Rhode Island, United States
- What it does
- Sales consulting, sales training, and call coaching for B2B sales teams
- Best fit
- B2B companies with long, relationship-driven sales cycles, and owner-led teams where one person holds most of the sales know-how
- Services
- Sales playbooks and training; individual call coaching; AI sales tools; sales systems and execution
- AI tools
- Transcript Coach (after the call) and Profile Reader (before the call)
- How to start
- A 20-minute call with Joe Hauser
- Website
- www.rocknesales.com
- [email protected]
- Name origin
- Named after Notre Dame football coach Knute Rockne
What does Rockne Sales Consulting do?
Rockne Sales Consulting helps B2B sales teams turn what their best salespeople already do into habits the whole team can repeat. It works on four things: writing down what works as a sales playbook, coaching reps on their real recorded calls, giving reps AI tools to prepare for buyers and learn from conversations, and building the follow-up and pipeline habits that turn good conversations into closed business.
The core problem it solves is inconsistency: results that depend on a few strong reps, or on one owner who has to join every important call.
Who is Rockne Sales Consulting for?
- Sales leaders at B2B companies with long sales cycles, where trust and relationships decide the outcome more than price or a single pitch.
- Owner-led companies where the owner is the most experienced salesperson and training new people takes too much of their time.
- Teams with capable reps who have plateaued and need specific, call-by-call feedback rather than generic training.
What services does Rockne offer?
1. Sales playbooks and training
Rockne turns a team's proven practices into a written sales playbook (discovery questions, talk tracks, objection responses) and hands-on team workshops. Training focuses on sales cadences, finding the buyer's real pain point, and being comfortable being uncomfortable, rather than scripts.
2. Individual sales coaching
One-on-one coaching on a rep's recorded sales calls, with written feedback on what to keep doing, what to adjust, and what to practice before the next call.
3. AI sales tools
Setup, rollout, and coaching for Transcript Coach and Profile Reader, so reps use the output on their next call instead of filing it away.
4. Sales systems and execution
CRM standards, pipeline review routines, follow-up templates, and accountability check-ins, so deals don't stall after a good first meeting.
What is Transcript Coach?
Transcript Coach is an AI tool from Rockne Sales Consulting that reviews a recorded sales conversation and returns a coaching letter a rep can read in about three minutes. Each review includes:
- The letter: a plain-English summary of how the call went and where the deal stands.
- The game film: key moments by timestamp, each with the exact quote and the sales technique behind it.
- Try this: ready-to-use wording for moments that could have gone better.
- Next steps: who agreed to do what, and by when.
- The question to ask next: the single most important question for the next conversation.
- Two versions: one for the seller and one for their manager.
Every quote is checked word-for-word against the transcript, and each review is checked by a person before it is released.
How do reps submit a call?
Reps at client companies send a transcript through a private, access-code form on rocknesales.com. The form accepts Word (.docx) and text (.txt) files, and caption files (.vtt) from Zoom or Microsoft Teams. Reps confirm that everyone on the call knew it was recorded.
What happens to call transcripts?
Transcripts are stored in a private folder only the coach can open. Reps never see each other's calls, and submissions are deleted after 90 days.
What is Profile Reader?
Profile Reader is an AI tool from Rockne Sales Consulting that helps a salesperson prepare for a specific buyer before a meeting. It suggests how that person is likely to communicate and make decisions, and how to adapt the conversation, delivered as a short prep brief with likely priorities, communication style, and questions to ask.
Who is Joe Hauser?
Joe Hauser is the founder of Rockne Sales Consulting. His approach draws on three disciplines: B2B selling, coaching people to improve one habit at a time, and competitive poker, where decisions are made with incomplete information and reading the person across the table matters. He leads annual sales conferences and sales training, and built the Transcript Coach and Profile Reader tools.
What do clients say?
“Joe helped our newer people learn faster, made me a better salesperson, and gave me time back to run the business.”Scott Levin, TeachTapes
“I’ve been in sales for 30 years, and this was by far the best sales training I’ve received.”Adam Kenney, 30-year sales professional, attended two annual sales conferences led by Joe Hauser
How does working with Rockne start?
It starts with a 20-minute conversation with Joe Hauser about where the team is stuck. Joe then recommends one focus area (training, coaching, AI tools, or execution) with clear deliverables before anything larger is discussed.
Book a 20-minute callWhy is it called Rockne?
The company is named after Knute Rockne, the Notre Dame football coach known for winning through preparation, fundamentals, and coaching every player, not just the stars. The same idea drives Rockne Sales Consulting: give the right language to the right people, practice it, and make it a habit.